How Fashion Brands Use Storytelling to Build Loyalty

Lifting brand loyalty through storytelling reveals how fashion brands forge authentic connections that keep customers coming back—discover the secrets behind their success.

Xirena Opens Its First-Ever Store In Los Angeles

Xirena launches its first brick-and-mortar store in Los Angeles, marking a major expansion for the brand amid rising interest in direct retail presence.

Why Fashion Businesses Keep Thinking Like Media Brands

Fashion businesses think like media brands to stay relevant and build authentic connections—discover how this shift can transform your brand’s impact.

A.PRESSE And Supreme Build A Fall 2026 Collection On Calfskin, Silk-Cotton Suiting And Hand-Applied Camo

A.PRESSE and Supreme announce their Fall 2026 collection featuring calfskin, silk-cotton suiting, and hand-applied camo, highlighting a new direction in luxury streetwear.

ICYMI: Sephora Enters The Live-Shopping Game, The Met Cancels Its Spring 2027 John Galliano Exhibit & Ib Kamara Exits Off-White

Sephora announces entry into live shopping, while The Met cancels its Spring 2027 John Galliano exhibit; Ib Kamara departs Off-White amid industry shifts.

Hiroshi Fujiwara Announces Second Term Of FRAGMENT UNIVERSITY

Hiroshi Fujiwara has announced a second term for FRAGMENT UNIVERSITY, signaling continued expansion of his influential fashion and culture initiative.

How Consumer Taste Now Moves Faster Than Brand Planning

Greatly influenced by social media, consumer tastes now shift faster than brand plans, making agility and real-time insights essential to stay ahead.

Fluevog Teamed Up With Atsuko Okatsuka For A Whimsical Collaboration

Footwear brand Fluevog has partnered with comedian Atsuko Okatsuka for a playful, limited-edition shoe collection, sparking widespread interest.