Business & Marketing

Firmulate tests whether AI can handle crises, protect trust and close a deal. Fashion businesses can take the experiment to their own playbooks.

The latest AI management test reveals that the newcomer Kimi K3 outperformed established models, winning a crucial deal by demonstrating discipline, insight, and honesty under pressure.

Discover how a simple AI baseline scores 26 points in business management tests, emphasizing trust and integrity as key to real-world AI performance.

Live experiments reveal that even the most diligent AI can miss critical details and fail under pressure. Prioritization and focus are key for success in business and fashion alike.

An experiment reveals that AI’s ability to read deeply into company files—two references deep—can be the decisive factor in closing high-value deals. Trustworthiness and thoroughness matter.

AI leadership isn’t just about chat—it’s about managing real business crises, reading internal files, and staying honest under pressure. Live tests reveal what really matters.

AI models can manage real business crises with honesty and discipline. Discover which models close deals best and how they handle pressure in a live experiment.

AI models tested with social-engineering scams refused manipulation every time, showing trustworthiness under pressure—crucial for fashion brands relying on ethical AI decisions.

Brooklyn PR is hiring a freelance publicist based in Los Angeles, marking an expansion of its outreach efforts. Details are confirmed as of now.

Exploring the growing backlash against influencers, including recent physical-world conflicts and societal impacts, amid industry legitimacy questions.