Finding the best lip liners in 2026 means balancing quality, longevity, and ease of use. The Milani Understatement Retractable Lip Liner in Magenta Mood stands out for its smooth application and affordability, making it a top choice for everyday wear. For those seeking precision, the Charlotte Tilbury Lip Cheat offers long-lasting, sculpting capabilities, though at a higher price point. Meanwhile, the e.l.f. Cream Glide Lip Liner delivers vibrant color and vegan formulations for budget-conscious shoppers. These options highlight the main tradeoffs: price versus performance, ease versus customization. Continue reading for a detailed breakdown of all 12 contenders and which might suit your needs best.
Key Takeaways
- Top picks balance between affordability and high performance, with Milani and e.l.f. standing out for budget-conscious buyers.
- Premium options like Charlotte Tilbury offer longer wear and precision, but come with a higher price tag, making them better suited for dedicated makeup enthusiasts.
- Creamy textures are favored across the lineup for ease of application, but they may sacrifice some longevity compared to matte or waterproof formulas.
- Color variety is key; many brands now offer a wide range of shades, allowing for versatile looks beyond just natural tones.
- Dual-purpose pencils, like the e.l.f. Love Triangle, can be a smart choice for those seeking both filling and lining in one product.
| lip liner | Finish | Brand |
|---|---|---|
| Milani Understatement Retracta | Matte/defining liner for lips | Milani |
| e.l.f. Cream Glide Lip Liner | Semi-matte | — |
| L’Oreal Paris Blurfiller Lip L | — | L’Oreal Paris |
| Milani Understatement Lip Line | Creamy | — |
| NYX PROFESSIONAL MAKEUP Slim L | — | — |
| Anastasia Beverly Hills Lip Li | Matte | — |
| NYX Professional Makeup Slim L | Creamy | NYX Professional Makeup |
| K7L Dark Pink Lipliner Pencil | Matte | — |
| Milani Keep It Full Plumping L | Matte | Milani |
| Revlon ColorStay Longwear Lip | — | Revlon |
| Charlotte Tilbury Lip Cheat Li | — | Charlotte Tilbury |
| e.l.f. Love Triangle Lip Fille | Semi-matte | — |
More Details on Our Top Picks
Milani Understatement Retractable Lip Liner Pencil – Magenta Mood
This Milani Understatement Lip Liner stands out for its highly pigmented, creamy formula that glides on effortlessly and provides all-day wear, making it a reliable choice for defining lips with precision. Its retractable design offers convenience, eliminating the need for sharpening, unlike traditional pencils such as the NYX Slim Lip Pencil, which requires sharpening and can be less tidy. The bold Magenta Mood shade may not suit every skin tone, but the broad shade range helps offset this limitation. Compared with similar creamy liners, it resists feathering effectively, though the lack of a sharpenable tip could be a drawback for those who prefer fine lines. This pick makes the most sense for users seeking a versatile, cruelty-free option that combines ease of use with long-lasting pigment.
Pros:- Highly pigmented, creamy formula that glides on smoothly
- Retractable design eliminates sharpening
- Long-wearing and helps prevent lip feathering
- Vegan, cruelty-free, and paraben-free
Cons:- Retractable pencils cannot be sharpened for a finer tip
- Bold shade may not complement all skin tones
Best for: Beauty enthusiasts who want a dependable, highly pigmented lip liner that is cruelty-free and easy to apply daily
Not ideal for: Those who prefer ultra-fine, sharpened lines or have very specific shade needs not covered by Magenta Mood
- Brand:Milani
- Product Type:Retractable Lip Liner Pencil
- Shade:Magenta Mood
- Available Shades:12
- Formulation:Creamy, highly pigmented
- Finish:Matte/defining liner for lips
- Cruelty-Free:Yes
- Vegan:Yes
- Paraben-Free:Yes
Our verdict“A versatile, long-lasting option ideal for makeup lovers seeking vibrant color with minimal fuss.”
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil for Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
This e.l.f. Cream Glide Lip Liner excels for beginners thanks to its smooth, easy application and highly pigmented color that defines lips with precision. Its semi-matte finish offers a softer look compared to the matte liners, like the Milani Magenta Mood, making it ideal for those who prefer a more natural or subtle lip outline. The limited shade selection of only 8 shades might restrict color matching, but the rich pigmentation compensates for this. Its creamy texture allows for effortless shaping, though semi-matte finish may not appeal to those seeking a glossy or highly satin look. Compared to more expensive options, this liner provides excellent value for basic everyday use, especially for newcomers exploring lip lining.
Pros:- Smooth application that glides on easily
- Rich, highly pigmented color
- Vegan and cruelty-free formulation
- Good for shaping and defining lips
Cons:- Limited to 8 shades
- Semi-matte finish may not suit all preferences
Best for: Beginners or budget-conscious buyers seeking a straightforward, highly pigmented lip liner for daily use
Not ideal for: Advanced makeup users wanting a wide shade range or a glossy finish for special occasions
- Finish:Semi-matte
- Pigmentation:Highly pigmented
- Vegan:Yes
- Cruelty-Free:Yes
- Application:Lip lining and shaping
Our verdict“A user-friendly, budget-friendly lip liner perfect for those new to makeup or looking for everyday reliability.”
L’Oreal Paris Blurfiller Lip Liner, Nude Espresso, 0.21 oz
Compared to the Milani and NYX options, the L’Oreal Paris Blurfiller Lip Liner offers a soft, buildable application that creates a natural, fuller-looking lip with a blurred effect. Its creamy, smudge-resistant formula ensures a seamless look that lasts, making it ideal for a subtle enhancement. However, the shade Nude Espresso is somewhat limited for those seeking bolder or more varied shades, and precise application may be necessary to achieve the desired natural finish. The lightweight design makes it comfortable for all-day wear, especially for those who want a more understated, natural vibe. This liner makes the most sense for individuals aiming for a soft, natural lip enhancement without sharp lines.
Pros:- Easy to apply with a smooth, creamy texture
- Creates a natural, fuller lip appearance
- Long-lasting, smudge-resistant formula
- Retractable for convenience
Cons:- May need precise application for best results
- Limited shade options in this specific color
Best for: People wanting a natural, effortless lip look that resists smudging and lasts through the day
Not ideal for: Users seeking bold lip definitions or a wide array of shades for varied looks
- Brand:L’Oreal Paris
- Product Type:Lip Liner
- Color:Nude Espresso
- Size:0.21 oz
- Features:Lightweight, Buildable, Smudge-Resistant, Retractable
Our verdict“Ideal for those who prefer a subtle, natural enhancement with a soft, blurred finish.”
Milani Understatement Lip Liner Pencil – Retractable – Rich Cocoa
The Milani Understatement Lip Liner in Rich Cocoa offers a highly pigmented, creamy formula designed for defining and reshaping lips with ease. Its broad shade range makes it a versatile choice for a variety of lip colors, and the retractable design ensures quick, precise application. Compared to the Magenta Mood, Rich Cocoa provides a more neutral, wearable tone suitable for everyday makeup or pairing with numerous lipstick shades. Yet, some users might find the shades limited if they prefer more dramatic or unconventional hues. The creamy texture provides smooth application, but if you dislike pencils that require sharpening, this may be a minor inconvenience. This liner suits those looking for a dependable, ethically made product for full, flawless lips.
Pros:- Highly pigmented and creamy for smooth application
- Retractable design for convenience
- Available in 12 flattering shades
- Cruelty-free and vegan
Cons:- May require sharpening if not fully retractable
- Some shades may be limited for specific preferences
Best for: Makeup lovers seeking a reliable, versatile lip liner for everyday looks in neutral or deep shades
Not ideal for: Those who prefer sharpenable, ultra-fine liners or bold, unconventional colors
- Type:Lip Liner Pencil
- Finish:Creamy
- Retractable:Yes
- Shades:12
- Cruelty-Free:Yes
- Vegan:Yes
Our verdict“A dependable choice for versatile, everyday lip defining with a creamy, long-lasting formula.”
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner – Mahogany
The NYX Slim Lip Pencil in Mahogany is designed for long-lasting wear, resisting bleeding and smudging better than many budget options. Its creamy texture makes for easy, precise application, especially when compared with traditional sharpened pencils like the Milani or L’Oreal options, which might require more effort to get a fine line. While it offers good longevity, the limited shade description in the data suggests fewer options for those wanting a wide palette. This makes it a solid choice for those who prioritize durability and a smooth finish but may be less appealing for users seeking a highly pigmented or bold look. It’s best suited for everyday wear or pairing with darker lip colors that need to stay put.
Pros:- Long-lasting formula resists bleeding
- Creamy texture for easy application
- Good for shaping and defining lips
- Affordable and widely available
Cons:- May require sharpening
- Limited shade options in the provided data
Best for: Individuals needing a long-lasting, easy-to-apply lip liner that resists bleeding in everyday looks
Not ideal for: Users seeking a broad shade range or highly pigmented, bold colors for statement lips
- Color:Mahogany
- Type:Lip Liner
- Features:Long-lasting, Creamy, Resists bleeding
Our verdict“A dependable, long-wear lip liner suitable for everyday durability and precise shaping.”
Anastasia Beverly Hills Lip Liner Precision Matte Long-Lasting Pencil
This lip liner stands out for its intense pigment payoff and professional-grade formula, making it ideal for detailed lip shaping and sharp definition. Compared with the Milani Keep It Full, it offers a more precise, matte finish, though it requires sharpening, which can cause product waste. Its creamy velvet texture ensures smooth application, and the long-wearing, smudge-proof formula provides all-day confidence. However, the limited shade range and need for regular sharpening are tradeoffs for its high performance and control.
Pros:- Intense color payoff for precise lip shaping
- Smooth, comfortable application with velvet texture
- Long-lasting and smudge-proof formula
Cons:- Requires sharpening, which may cause product waste
- Limited shade information available
Best for: Makeup enthusiasts seeking a highly precise, long-lasting matte lip liner for detailed work and defined lips.
Not ideal for: Casual users or those preferring retractable pencils, due to the need for sharpening and limited shades.
- Texture:Creamy velvet
- Finish:Matte
- Design:Wooden pencil
- Longevity:Long-wearing, smudge-proof
- Color Range:Universal tones
Our verdict“This pick is best for those prioritizing precision and long wear in a classic matte finish.”
NYX Professional Makeup Slim Lip Pencil – Long-Lasting Creamy Lip Liner, Espresso
The NYX Slim Lip Pencil excels with its buttery, creamy formula that glides seamlessly, resisting bleeding for a long-lasting finish. Compared with the K7L Dark Pink, it offers a broader shade selection, making it versatile for various looks. Its pencil format means sharpening is necessary, which can lead to some product waste over time. This pick makes the most sense for those who value ease of use and affordability, especially when pairing with other NYX products, but may not be ideal for those seeking a retractable or more eco-friendly option.
Pros:- Buttery soft, creamy formula that glides on easily
- Long-wearing and resists bleeding
- Wide variety of shades for versatility
Cons:- Requires sharpening due to pencil format
Best for: Beginners or budget-conscious shoppers who want an easy-to-apply, reliable lip liner in a variety of shades.
Not ideal for: Users who prefer retractable pencils or dislike sharpening, due to the need for frequent sharpening.
- Brand:NYX Professional Makeup
- Product Type:Lip Liner Pencil
- Shade:Espresso
- Finish:Creamy
- Longevity:Long-wearing
- Cruelty Free:Yes (PETA certified)
Our verdict“Ideal for those seeking an affordable, easy-to-use lip liner with a smooth finish in numerous shades.”
K7L Dark Pink Lipliner Pencil
The K7L Dark Pink Lipliner is designed for those who need all-day wear, with a waterproof, full-coverage matte formula that prevents lipstick feathering. Its creamy texture allows for smooth application and easy blending, making it suitable for both beginners and professionals. Compared to the NYX, it offers a longer wear time—up to 12 hours—though it demands resharpening after each use to maintain precision. If you prioritize durability and waterproof performance, this option is a strong contender, but the sharpening requirement might be inconvenient for casual users.
Pros:- Long-lasting 12-hour wear without touch-ups
- Waterproof, full-coverage formula prevents lipstick from running
- Creamy texture glides on smoothly and blends easily
Cons:- Requires resharpening after each use for maximum precision
Best for: People needing a waterproof, long-lasting lip liner that can withstand a full day of wear without touch-ups.
Not ideal for: Those looking for a retractable or twist-up pencil, as it requires frequent resharpening.
- Color:Dark Pink (Buff)
- Finish:Matte
- Formula:Creamy
- Wear Time:12 hours
- Waterproof:Yes
- Type:Lip liner pencil
Our verdict“Best suited for users who want a waterproof, durable lip liner that stays put all day with minimal fuss.”
Milani Keep It Full Plumping Lip Liner – Go All Pout
This plumping lip liner combines peptide technology, chili fruit extract, and ginger root oil to deliver an instant and long-term fullness effect. Compared with the Anastasia Beverly Hills liner, it adds a plumping benefit, making it ideal for those who want a fuller appearance. Its creamy, sharpenable formula provides rich, full-coverage color that lasts up to 8 hours with transfer-proof wear. The infusion of nourishing butters helps keep lips conditioned, balancing performance with comfort. However, the spicy tingle from the chili extract may not suit sensitive users, which is a consideration when choosing this product.
Pros:- Clinically observed 8-hour transfer-proof wear
- Peptide-based plumping for fuller lips
- Creamy, rich pigment with nourishing butters
Cons:- Spicy tingle may be uncomfortable for sensitive users
Best for: Consumers looking for a lip liner that not only defines but also enhances lip volume with nourishing ingredients.
Not ideal for: Sensitive skin users or those averse to spicy sensations, due to the chili and ginger components.
- Brand:Milani
- Product Type:Plumping Lip Liner
- Shade:Go All Pout
- Wear Time:Up to 8 hours
- Key Ingredients:Peptides, chili extract, ginger root oil, butters
- Finish:Matte
- Certifications:Vegan, Cruelty-Free
- Country of Origin:USA
Our verdict“Best for those wanting a nourishing, plumping lip liner with long-lasting, full-coverage color.”
Revlon ColorStay Longwear Lip Liner, 640 Raisin, 0.01 oz
The Revlon ColorStay Raisin lip liner offers a rich hue with reliable, up to 8-hour wear, making it a practical choice for daily use. Its smooth formula helps define lips clearly and prevents bleeding, similar to the NYX, but with a smaller product size at just 0.01 oz, which might require more frequent reapplication. The built-in sharpener adds convenience for touch-ups, though the small size limits overall longevity. If you’re seeking an affordable, dependable liner for everyday wear, this product fits well, but those needing more product or shade variety might find it limiting.
Pros:- Provides rich color and precise lip definition
- Helps prevent bleeding and feathering
- Includes a convenient built-in sharpener
Cons:- Very small 0.01 oz product size
- May need reapplication after 8 hours
Best for: Budget-conscious users who want a reliable, long-lasting lip liner with a built-in sharpener for daily use.
Not ideal for: Heavy users or those needing larger quantities, as the small size may require frequent repurchasing.
- Brand:Revlon
- Product Line:ColorStay
- Shade:640 Raisin
- Net Weight:0.01 oz
- Wear Time:Up to 8 hours
- Available Shades:12
- Sharpener:Built-in
Our verdict“Ideal for budget shoppers seeking a dependable, long-wear lip liner for everyday use, despite its small size.”
Charlotte Tilbury Lip Cheat Lip Liner Pencil
This lip liner from Charlotte Tilbury stands out for its ability to create a natural yet defined look that complements most skin tones. Its nude-pink shade is universally flattering, making it a great choice for those who prefer subtle enhancement over bold color. Compared to the e.l.f. Love Triangle, which offers high pigmentation and a versatile shape, this option excels in wear time and moisturizing ingredients. The waterproof, smudge-proof, transfer-resistant formula ensures up to 6 hours of wear, making it ideal for long days or events. However, its premium price point might be a barrier for budget-conscious buyers, and it generally requires pairing with lipstick or gloss for a complete look. The creamy, tug-free glide and nourishing Jojoba Seed Oil and Hyaluronic Acid make application smooth and lips comfortable throughout wear.
Pros:- Long-lasting wear of up to 6 hours with waterproof, smudge-proof, transfer-resistant formula
- Enriched with moisturizing Jojoba Seed Oil and Hyaluronic Acid for silky-soft lips
- Creamy, tug-free glide for smooth application
- Universally flattering nude-pink shades that match natural lip undertones
Cons:- Premium pricing may be prohibitive for some users
- Requires pairing with lipstick or gloss for a complete look
Best for: Buyers seeking a high-quality, long-lasting nude lip liner that naturally enhances their lips without needing frequent touch-ups.
Not ideal for: Those on a tight budget or looking for a standalone product without additional lip products, as it pairs best with gloss or lipstick.
- Brand:Charlotte Tilbury
- Product Type:Lip Liner Pencil
- Shade Family:Nude-Pink
- Wear Time:Up to 6 hours
- Waterproof:Yes
- Smudge-Proof:Yes
- Transfer-Proof:Yes
- Key Ingredients:Jojoba Seed Oil, Hyaluronic Acid
Our verdict“This pick is ideal for those who want a reliable, natural-looking lip liner that lasts and keeps lips moisturized throughout the day.”
e.l.f. Love Triangle Lip Filler & Liner, 2-in-1 Lip Pencil for Sculpting & Filling
The e.l.f. Love Triangle Lip Filler & Liner makes a strong case for those who want a highly versatile tool that combines shaping, filling, and bold color. Its unique triangle shape allows for precise contouring and filling, making it easier to achieve a defined, sculpted look without multiple products. Compared with Charlotte Tilbury’s more subtle, long-wearing option, this pencil offers a semi-matte finish with intense pigment, perfect for dramatic looks. The long-lasting formula ensures vibrant color that stays put, but the shape may require sharpening for precision, which could be inconvenient for some users. Its vegan and cruelty-free ingredients appeal to eco-conscious buyers, although its limited color range and need for sharpening could be drawbacks for those seeking quick, fuss-free application.
Pros:- Versatile 2-in-1 lip liner and filler for sculpting and filling
- Triangle shape enables precise contouring and detailed application
- Long-lasting, intense color for bold, standout lips
- Vegan and cruelty-free formulation aligns with ethical values
Cons:- Requires sharpening for optimal precision, which can be inconvenient
- Limited color options may restrict versatility for some users
Best for: Makeup enthusiasts who want a dual-purpose, highly precise lip product capable of delivering bold, sculpted results.
Not ideal for: Beginners or those preferring a low-maintenance, retractable pencil, as the shape demands extra sharpening and technique.
- Shape:Triangle-shaped
- Finish:Semi-matte
- Color:Red
- Vegan:Yes
- Cruelty-Free:Yes
Our verdict“This product is best suited for those who want a highly precise, bold lip look and are comfortable with a sharpening process for accuracy.”
How We Picked
These lip liners were selected based on a combination of performance, usability, and value. We prioritized products with smooth, pigmented application, long-lasting wear, and quality ingredients. Usability factors like retractable design and ease of sharpening also played a role, along with considerations for vegan and cruelty-free options. To determine the rankings, we compared how each product performed in real-world scenarios, balancing price points with features that matter most to diverse users, from beginners to makeup professionals.| lip liner | Brand | Finish |
|---|---|---|
| Milani Understatement Retracta | Milani | Matte/defining liner for lips |
| e.l.f. Cream Glide Lip Liner | — | Semi-matte |
| L’Oreal Paris Blurfiller Lip L | L’Oreal Paris | — |
| Milani Understatement Lip Line | — | Creamy |
| NYX PROFESSIONAL MAKEUP Slim L | — | — |
| Anastasia Beverly Hills Lip Li | — | Matte |
| NYX Professional Makeup Slim L | NYX Professional Makeup | Creamy |
| K7L Dark Pink Lipliner Pencil | — | Matte |
| Milani Keep It Full Plumping L | Milani | Matte |
| Revlon ColorStay Longwear Lip | Revlon | — |
| Charlotte Tilbury Lip Cheat Li | Charlotte Tilbury | — |
| e.l.f. Love Triangle Lip Fille | — | Semi-matte |
Factors to Consider When Choosing Best Lip Liners
Choosing the best lip liner depends on your specific needs and preferences. To make an informed decision, consider factors like formula texture, longevity, shade range, and application method. Understanding these elements helps avoid common pitfalls like choosing a shade that doesn’t complement your skin tone or selecting a formula that wears off too quickly. A little extra investment in quality can make a noticeable difference in your makeup routine, especially if you wear lip liner frequently. Keep in mind that tradeoffs between price and performance are common, so prioritize what matters most for your routine.Formula and Texture
Lip liners come in various textures, from creamy to matte to waterproof. Creamy formulas are easier to apply and blend but tend to wear off faster, making them ideal for quick, everyday looks. Matte or long-wear formulas offer greater staying power but can be more challenging to apply smoothly. Consider your comfort level and how long you want your lip line to last when choosing a formula. For special occasions, a longer-lasting, matte option might be preferable, while daily use favors softer, creamier pencils.
Shade Range and Color Compatibility
Having a variety of shades allows for flexibility in creating different looks, from subtle nudes to bold reds. When choosing a lip liner, match or complement your lipstick shade for seamless blending or use a contrasting color for a defined, bold effect. Keep in mind that some brands offer extensive shade selections, making it easier to find the perfect match. Avoid overly limited palettes if you prefer variety, but also consider whether a single versatile shade might suffice for your routine.
Application and Ease of Use
Look for features like retractable tips or sharpenable pencils that suit your skill level and convenience. Retractable pencils minimize mess and are more portable, while sharpenable ones can give you finer control and precision. The shape of the tip also matters—slim, pointed tips allow for detailed lining, whereas broader tips are better for quick filling. Think about your comfort and how much time you want to spend perfecting your lip lines when selecting a product.
Longevity and Wear
Long-lasting formulas are essential if you want your lip liner to stay put through meals, drinks, or long days. Waterproof and smudge-proof options resist fading and feathering, especially in humid conditions or for all-day wear. However, these formulas may require more effort to remove at night. Balance your need for durability with ease of removal, especially if you prefer a softer, more forgiving product or have sensitive skin.
Price and Value
While premium lip liners often deliver superior performance, many affordable options now offer excellent quality at a fraction of the cost. Consider how often you’ll use the product and whether investing more upfront pays off in longevity and performance. Sometimes, spending a little more means fewer touch-ups and better shades, but budget options like e.l.f. or Milani can be surprisingly effective for everyday use. Be wary of very cheap products that may lack pigmentation or fade quickly.
Frequently Asked Questions
How do I choose the right lip liner shade for my skin tone?
Choosing the right lip liner shade involves matching it to your natural lip color or lipstick for a seamless look. For fair skin, soft pinks, peaches, or nude shades work well; medium skin tones often benefit from warm browns or rosy hues; deeper skin tones look great with rich browns, berries, or reds. Testing shades along your natural lip line or with your preferred lipstick can help determine the best match. Remember, a well-chosen lip liner enhances your overall makeup without looking obvious.
Should I opt for a waterproof lip liner?
A waterproof lip liner is a smart choice if you need all-day wear or are in humid environments. These formulas resist smudging and feathering, keeping your lip line sharp through meals, drinks, or tears. However, they can be more difficult to remove and may require a dedicated makeup remover. If you prefer a softer look or need frequent touch-ups, a non-waterproof option might be more convenient. Weigh your daily routine and makeup habits when selecting between waterproof and regular formulas.
Can I use lip liner as a lipstick substitute?
Yes, in a pinch, a highly pigmented, creamy lip liner can serve as a lipstick, especially in shades that match your desired look. Using a lip liner as a lipstick can give a more defined, precise edge, but it may lack the fullness or comfort of a traditional lipstick. To avoid dryness or uneven application, layer it with a gloss or balm if needed. Keep in mind that some liners are formulated primarily for lining, so check their pigmentation and texture before using them as full-coverage lipstick alternatives.
How often should I sharpen or replace my lip liner?
Sharpening depends on the pencil type—retractable pencils require less maintenance, while sharpenable ones should be sharpened regularly to maintain a fine tip for precise application. Replace your lip liner when it becomes difficult to sharpen, the tip dulls, or the product dries out and no longer applies smoothly. Using a dull pencil can lead to uneven lines and potential irritation. Proper storage in a cool, dry place also extends the lifespan of your lip liners, ensuring consistent performance over time.
Are vegan and cruelty-free lip liners as effective as traditional ones?
Many vegan and cruelty-free lip liners now match or exceed the performance of traditional options, offering smooth application, good pigmentation, and longevity. Brands investing in ethical formulations have improved quality standards, making these options suitable for a wide range of users. Always check reviews and ingredient lists to ensure the product meets your expectations. While some may find that certain vegan formulas have a different texture or feel slightly different, the gap in quality has narrowed considerably, making them a viable choice for conscious consumers.
