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UGG and Chicago retailer NOTRE held “Falling Backwards: An Artist Exhibition” in the West Loop from Sept. 24 to 27, featuring work by five Chicago artists. The program included a public conversation with the artists and a screen-printing activity; attendance figures and any follow-up events were not reported.
UGG and Chicago retailer NOTRE presented a four-day exhibition featuring five local artists at NOTRE’s West Loop store, pairing commissioned works with a public conversation and a screen-printing activity. The event, titled “Falling Backwards: An Artist Exhibition,” placed the artists’ interpretations of the footwear and lifestyle brand within a broader program focused on Chicago’s creative community.
The exhibition brought together Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim, whose practices include visual art, photography, textiles and ceramics. According to the source report, each artist made a bespoke work. The pieces ranged across charcoal, ceramics, textiles, photography and mixed media, with individuality and self-expression as shared themes.
On September 24, UGG Senior Director of Design Pierce Lopatic hosted NOTRE TALK, the retailer’s interview series, with the five artists. The conversation covered their practices and perspectives. The report cited D’Alessandro’s account of taking apart UGG Classic Boots sourced from friends or online, sewing the material back together into seven panels, and screen-printing the panels with dye and rock salt.
Guests could also use a screen-printing station to customize poster prints with colors drawn from UGG’s seasonal color guide. The opening program was followed by a private UGG and NOTRE event for friends and family. The report describes the exhibition as running through September 27, though it gives inconsistent day-and-date pairings for the listed dates; the year is not stated.
Local Artists Shape the Brand Showcase
The event offered a platform for five Chicago artists to present distinct practices in a retail setting, with a public discussion giving visitors some insight into how the works were made and what informed them. It also brought an interactive element to the exhibition through poster printing, allowing guests to take part in the programming rather than only view the artworks.
For UGG and NOTRE, the collaboration connected a seasonal brand campaign with local cultural voices. The source report frames comfort and confidence as ideas that UGG associates with artistic self-expression. That is the brand’s stated positioning; the available material does not provide audience research or other evidence measuring the event’s reach or effect.
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A Fall Partnership in Chicago
The exhibition was part of a UGG and NOTRE partnership for the brand’s fall season, which the source identifies as “F26” and associates with UGG Season. NOTRE is a Chicago streetwear retailer with a physical store in the city’s West Loop neighborhood. The program used that store as the site for both the exhibition and its related events.
The artists brought different approaches to the collaboration. The report describes Luong’s practice as protest-driven, Dolojan’s work as an intimate interpretation of lived experience, Octavious’s visual language as playful, and Kim as an independent pottery producer associated with DTK Ceramics. It also notes D’Alessandro’s collaborative costuming work. These descriptions come from the source report and are not presented as independent assessments.
Attendance and Follow-Up Unreported
The source report does not give an attendance count, disclose the artists’ compensation or commission arrangements, or say whether the works were available for purchase. It also does not report visitor feedback or provide evidence of the event’s longer-term effect on the artists or the retailer.
The year is omitted from the listed September dates, and some weekday labels in the report do not match those dates. The confirmed description is limited to a September 24–27 program; the exact year and any subsequent exhibition plans remain unclear from the material provided.
No Further Events Announced
The source report does not identify another exhibition date, a touring plan, or a future UGG and NOTRE program. It describes the event as part of a fall partnership, but gives no schedule for what follows. Any continuation of the collaboration or presentation of the five works elsewhere has not been confirmed in the available material.
Key Questions
What was “Falling Backwards: An Artist Exhibition”?
It was a UGG and NOTRE exhibition in Chicago featuring bespoke work by five artists, alongside related programming.
Which artists took part?
The participating artists were Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim.
Where and when was the event held?
The program took place at NOTRE’s West Loop store in Chicago and was listed as running September 24–27. The source does not state the year, and its weekday labels do not consistently align with the dates.
What could visitors do at the event?
Visitors could see the artists’ work, attend a NOTRE TALK conversation hosted by UGG design director Pierce Lopatic, and customize poster prints at a screen-printing station.
Has another event or exhibition been announced?
The source report does not announce a follow-up date, another venue or a continuing program.
Source: rss
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