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The NFL is launching COLOR FIELD, a project that turns football fields into large-scale art installations. Louisiana-born artist Jammie Holmes will adapt a 2024 painting for a hand-painted end zone in Paris on October 23 and 24, ahead of the Steelers-Saints game; another installation is planned for Miami Art Week in December.
The NFL is launching COLOR FIELD, an initiative that turns football fields into large-scale art installations, with a hand-painted end zone by Jammie Holmes set to debut beneath the Eiffel Tower in Paris on October 23 and 24. The project, part of the league’s Artist Replay program, will be on view ahead of the Pittsburgh Steelers-New Orleans Saints game on October 25 and is scheduled to continue at Miami Art Week in December.
Holmes, a Louisiana-born artist, will adapt his 2024 painting “Untitled” for the Paris installation. The work depicts a child emerging from morning glory flowers and reflects on childhood, family and the passage of time, according to the project’s description. The end zone will be hand-painted, bringing the painting into a football setting rather than presenting it only in a gallery or on a conventional canvas.
The installation is being produced in New York by six muralists and a field specialist. The NFL says it will be shown at NFL Experience Paris on October 23 and 24. The program is also set to include artist talks, flag football sessions and community events, connecting the artwork with activities for visitors.
COLOR FIELD is curated in partnership with Jasmine Martin of Pivotal Arts. After the Paris debut, the initiative is expected to move to Miami Art Week in December with a new artist installation and related programming. The NFL has not yet identified the Miami artist or detailed those events.
Art Moves Onto the End Zone
COLOR FIELD gives the NFL a public-facing way to connect football with contemporary art and cultural events outside a game’s usual setting. In Paris, the painted end zone is scheduled to appear before a regular-season matchup, while talks, flag football and community activities broaden the program beyond viewing the artwork. The project places a familiar sports surface at the center of an arts-week presentation.
For Holmes, the location also links the installation to personal and regional history. He told Hypebeast that his family story reaches across Louisiana and France, while the project brings a work rooted in his artistic practice into a major international city. The planned Miami installment could show whether COLOR FIELD becomes a continuing platform for different artists, but details of that next presentation have not been released.
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Artist Replay Gets a Paris Debut
COLOR FIELD is described as a new initiative within the NFL’s Artist Replay program, which the league is using as the framework for bringing contemporary art onto football fields. The initial project is timed to Paris art programming and the Steelers-Saints game, but the announced viewing dates are October 23 and 24, before the October 25 matchup.
The first work is an adaptation of Holmes’s 2024 painting rather than a newly described composition. Its imagery of a child and flowers is carried into the end-zone format through a hand-painted installation. The project’s stated production team includes muralists and a field specialist, though the announcement does not provide technical details about how the painting will be applied or maintained.
The NFL has also named a second destination: Miami Art Week in December. That announcement establishes an intended continuation of the program, but the available details are limited to a new artist installation and cultural programming to be announced later.
““There’s something powerful about bringing a piece of Louisiana and Saints fandom to Paris, especially knowing that my own family’s history stretches across both places.””
— Jammie Holmes, speaking to Hypebeast
Miami Plans Still Await Details
The announcement does not name the artist who will create the Miami Art Week installation, specify its location or give dates for its public presentation. The scope and schedule of the accompanying Miami programming have also not been announced. For the Paris event, the stated viewing dates and location are available, but further details about access, visiting hours and the installation’s exact dimensions are not provided in the source report.
The project description says the installation will be hand-painted by a production team, but it does not explain whether the field will be used for any football activity during the display period or how the artwork will be protected. Those operational details remain unclear.
Paris Opens the Two-City Program
The first scheduled milestone is the Paris presentation at NFL Experience Paris on October 23 and 24, followed by the Steelers-Saints game on October 25. Artist talks, flag football sessions and community events are also listed as part of the Paris program, although specific schedules are not included in the report.
The NFL says COLOR FIELD will then continue at Miami Art Week in December. The league or its partners are expected to provide the artist, venue, dates and programming details later; until then, the Paris installation is the only COLOR FIELD artwork described in the available announcement.
Key Questions
What is the NFL’s COLOR FIELD project?
COLOR FIELD is an NFL initiative that turns football fields into large-scale art installations. It is part of the league’s Artist Replay program.
Who is making the first installation?
Jammie Holmes is creating the debut installation by adapting his 2024 painting “Untitled” into a hand-painted end zone in Paris.
When and where can the Paris installation be seen?
The installation is scheduled to be on view at NFL Experience Paris on October 23 and 24, 2026, before the Steelers-Saints game on October 25.
What does Holmes’s artwork depict?
The work depicts a child emerging from morning glory flowers. Its described themes include childhood, family and the passage of time.
What is planned after the Paris event?
COLOR FIELD is scheduled to continue at Miami Art Week in December 2026 with a new artist installation and cultural programming. The artist and event details have not yet been announced.
Source: rss
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