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Rihanna’s daughter Rocki Irish appears in a new Savage X Fenty holiday campaign alongside Rihanna and her brothers, RZA and Riot. The campaign marks Rocki’s first modeling gig, according to ELLE’s report, and features coordinated holiday pajamas.
Rihanna has featured her daughter Rocki Irish in a new Savage X Fenty holiday campaign alongside sons RZA and Riot, marking Rocki’s first modeling appearance, according to ELLE. The campaign pairs the family in coordinated pajamas and brings Rihanna’s children into the brand’s seasonal promotion.
The campaign images and video show Rihanna and her three children wearing red-and-white pajamas decorated with snowflake patterns. The family poses inside a blanket fort, while Rocki’s outfit includes a ribbon. Savage X Fenty’s holiday offering includes coordinated styles for family matching, according to the report.
In the accompanying video, the children play with ornaments and toys in scenes presented as a Christmas-morning-style moment. ELLE described the clip as showing Rihanna waking to what it called “the sweetest dreams.” The footage gives each child a moment on camera, though the report does not provide details about the campaign’s production or the children’s involvement beyond what appears in the materials.
Rihanna shared the campaign on Friday, October 9. Her caption read: “Just here to start off cozy szn! gang sold separately.” The post presents the campaign as a family-centered holiday promotion; the source does not identify a specific launch date or provide sales information for the collection.
Rocki Joins the Brand’s Holiday Campaign
Rocki’s appearance extends Savage X Fenty’s holiday marketing beyond adult apparel and into family-matching sleepwear. The campaign also gives the brand a high-profile family image, with Rihanna appearing alongside all three of her children. For readers following the singer’s public appearances, it is a new on-camera moment for Rocki and a continuation of Rihanna’s use of family themes in seasonal campaigns.
The development is limited to a campaign appearance: the report does not establish that Rocki has signed a longer-term modeling contract or will take part in future advertising. The immediate news is her inclusion in this holiday promotion, not a broader career announcement.
family matching holiday pajamas for kids and adults
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A Second Family Holiday Campaign
Rihanna’s sons RZA and Riot previously appeared in a Savage X Fenty holiday campaign in 2024, according to ELLE. That promotion featured the boys in navy outfits with bandana prints. The current campaign brings both sons back into the brand’s holiday imagery and adds Rocki, making it her first reported modeling gig.
Savage X Fenty is Rihanna’s lingerie and loungewear brand. The new promotion uses coordinated pajamas and a home-based holiday setting rather than focusing solely on lingerie. The source describes the styles as available in coordinated designs, but does not list product names, prices, sizes, or availability.
““waking up to the sweetest dreams””
— ELLE, describing the campaign video
Campaign Details Still Unspecified
The source does not state the year of the October 9 post, the campaign’s full release schedule, or when the featured items become available. It also gives no pricing, product links, or details about the range of sizes. ELLE identifies this as Rocki’s first modeling gig, but no separate statement from Rihanna or Savage X Fenty about her role is included. There is no information indicating whether Rocki will appear in additional campaigns.
Watch for Product and Release Details
The next practical details for shoppers would be the collection’s product listings, prices, size range, and availability from Savage X Fenty. The source does not announce a date for those details or confirm any further campaign appearances by Rocki. Until the brand provides more information, the confirmed development is her debut appearance in this holiday campaign with Rihanna, RZA, and Riot.
Key Questions
What is the news about Rihanna’s daughter Rocki?
Rocki Irish appears in a Savage X Fenty holiday campaign with Rihanna and her brothers RZA and Riot. ELLE reports that the appearance is Rocki’s first modeling gig.
What does the campaign show?
The family wears red-and-white snowflake-patterned pajamas and poses in a blanket fort. The campaign video also shows the children playing with ornaments and toys.
Have Rihanna’s other children appeared in Savage X Fenty campaigns before?
Yes. ELLE reports that RZA and Riot appeared in a 2024 holiday campaign for the brand, wearing navy outfits with bandana prints.
When will the holiday pajamas be available?
The source does not give a release date, prices, or product availability. Shoppers will need to check Savage X Fenty’s listings for further details.
Source: rss
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