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Kylie Jenner made her Victoria’s Secret Fashion Show debut at the 2026 event in Los Angeles, wearing the brand’s revived Fantasy Bra. Hypebae reports that the Jacob & Co. design is valued at $50 million and is the most valuable Fantasy Bra in the company’s history.
Kylie Jenner made her Victoria’s Secret Fashion Show debut at the brand’s 2026 Los Angeles runway event, wearing a revived Fantasy Bra created with Jacob & Co. Hypebae reports the jewel-encrusted design is valued at $50 million, making it the most valuable Fantasy Bra in the brand’s history.
The bra was designed by Jacob Arabo and reportedly took more than 1,000 hours to make. According to Hypebae, 15 artisans assembled 3,218 components, including a 75.54-carat natural Fancy Vivid Yellow diamond and 4,409 natural diamonds with a combined weight of 1,373 carats. The report describes a lingerie-inspired silhouette made from precious metals and stones, with crystals and fringe.
Jenner was among a lineup that included Gigi Hadid, Alex Consani, Adriana Lima and Precious Lee. The show also featured Rosie Huntington-Whiteley, returning to the runway after 16 years, and performances by KATSEYE, Tate McRae, Megan Moroney and Megan Thee Stallion. Hypebae says the event was directed creatively by Adam Selman and organized around the four seasons.
The show marked the Fantasy Bra’s return to the runway after Elsa Hosk wore the design in 2018. Hypebae also reported that Jenner’s partner, Timothée Chalamet, and her mother, Kris Jenner, watched from the audience. The report does not provide separate statements from Jenner or Victoria’s Secret about the appearance.
A New Face for the Fantasy Bra
Jenner’s debut connects a high-profile celebrity appearance with the return of a signature Victoria’s Secret runway feature. The Fantasy Bra has been used to anchor attention around past shows, and the brand’s decision to bring it back in a design reported at $50 million gives the event a prominent spectacle beyond the runway lineup.
The appearance also places Jenner in a show featuring established runway models, returning Angels and a live music program. That mix reflects the event’s role as a fashion and entertainment production, not solely a presentation of lingerie. The story’s immediate significance is the combination of Jenner’s first walk for the brand and the return of one of its most recognizable show elements; the source does not establish what commercial impact the event will have.
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The Fantasy Bra Returns
The Fantasy Bra is a recurring Victoria’s Secret runway concept built around elaborate, jewelry-led designs. Hypebae says previous models included Claudia Schiffer, Alessandra Ambrosio and Adriana Lima. Elsa Hosk wore the last Fantasy Bra shown on the runway in 2018, according to the report, making the 2026 appearance a return after an eight-year gap.
Victoria’s Secret’s 2026 event in Los Angeles combined the bra’s return with a wider runway and performance program. The source describes a four-seasons theme and an all-women musical lineup, alongside models from different stages of the brand’s history. It does not detail how the show’s creative direction or format compared with earlier editions.
“the most valuable Fantasy Bra in the brand’s history”
— Hypebae
Valuation and Show Details
The $50 million valuation and the claim that the bra is the brand’s most valuable are reported by Hypebae; the supplied material does not include a statement from Jacob & Co. or Victoria’s Secret confirming those figures. The article also does not explain how the valuation was calculated or whether it represents materials, craftsmanship, insurance value or another measure.
Further details about Jenner’s participation, including whether she had any role beyond walking the runway, are not provided. The source gives no attendance figures, sales results or audience response data, so the event’s commercial and broader reception cannot be assessed from this report alone.
More Runway Details to Come
Victoria’s Secret’s website is the destination identified by Hypebae for additional show material. Further details from the brand or Jacob & Co. could clarify the Fantasy Bra’s valuation, production and intended status after the runway appearance. No follow-up announcement, sale information or next event date is included in the source report.
Key Questions
Was this Kylie Jenner’s first Victoria’s Secret Fashion Show?
Yes. Hypebae reports that the 2026 Los Angeles show was Jenner’s first time walking for Victoria’s Secret.
What did Kylie Jenner wear?
She wore the revived Fantasy Bra, a jewelry-led, lingerie-inspired design made in collaboration with Jacob & Co., according to Hypebae.
How much is the Fantasy Bra worth?
Hypebae reports a valuation of $50 million. The supplied report does not explain how the figure was determined or include a separate confirmation from the companies.
What is notable about the 2026 Fantasy Bra?
The report says it is the most valuable Fantasy Bra in the brand’s history and that the design returned to the runway for the first time since 2018.
Who performed at the show?
The reported lineup included KATSEYE, Tate McRae, Megan Moroney and Megan Thee Stallion.
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