Story Mfg. And ASICS Invite You To Ramble With The GEL-TRANSCEND FJ

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Story mfg. and ASICS are releasing a two-color GEL-TRANSCEND FJ collaboration, with online sales through Story mfg. starting Nov. 11 and a global release at select retailers on Nov. 20. RAMBLING CLUB events are scheduled in London and New York before the launches, with early access available through an application.

Story mfg. and ASICS are releasing a collaborative version of the trail-inspired GEL-TRANSCEND FJ in two earthy colorways, with sales beginning on Story mfg.’s website on Nov. 11 and a global launch at select retailers on Nov. 20. The brands are also holding RAMBLING CLUB events in London and New York ahead of the releases, pairing the shoe launch with a campaign focused on wandering and community.

The collaboration comes in “Black/Grey” and “Rich Brown”. According to Hypebae’s Nov. 6 report, the shoes combine overlays made from recycled synthetic leather with Story mfg.’s check textile, which the label says draws inspiration from vintage hiking blankets. The shoe’s trail-inspired design is finished with a lightweight, durable tread intended to provide traction.

The campaign was photographed in Japan and features people from different parts of the community. Hypebae describes participants including foragers, dancers, farmers, cyclists and salarymen. The visuals connect the collaboration to ASICS’ Japanese heritage and to the project’s theme of rambling: wandering at an unhurried pace and embracing freedom.

Before the public releases, the brands plan RAMBLING CLUB clubhouse takeovers at Story mfg.’s London studio on Nov. 7 and 8, followed by an event at Blue In Green in New York on Nov. 10. Applicants may seek early access to the shoes and an official club badge by submitting an application with a hand-drawn self-portrait, Hypebae reported. The report did not provide prices or detailed application instructions.

At a glance

announcementWhen: Announced Nov. 6, 2026; releases begin…

The developmentStory mfg. and ASICS announced a two-color GEL-TRANSCEND FJ collaboration, related events and November release dates.

A Trail Shoe With a Craft Focus

The collaboration brings Story mfg.’s textile-led approach to an ASICS trail-inspired shoe, giving the GEL-TRANSCEND FJ a design identity built around earthy colors and checked fabric. The use of recycled synthetic leather is a stated material detail, but the available report does not give figures on recycled content, manufacturing impact or the environmental performance of the finished shoe.

The launch also extends beyond a standard product release. The RAMBLING CLUB events and campaign participants frame the collaboration around local communities and outdoor movement rather than performance claims alone. For shoppers, the practical points are the two color options, the early-access application route and the difference between the first online sale and the later retailer release.

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From Campaign to Release Dates

Hypebae reported the collaboration on Nov. 6, 2026, ahead of the first listed club events. The sequence starts with the London studio takeovers on Nov. 7 and 8, moves to Blue In Green in New York on Nov. 10, and then reaches the Story mfg. website on Nov. 11. A global release at select retailers is scheduled for Nov. 20.

The product is described as a new spin on ASICS’ GEL-TRANSCEND FJ, a trail-inspired silhouette. Story mfg. is identified in the report as a UK-based, eco-conscious fashion label. The collaboration’s pattern and campaign concept reference hiking and rambling, while its Japanese campaign setting ties the presentation to ASICS’ heritage. No further details about prior releases of this model or the scale of the collaboration were supplied.

Pricing and Access Details Remain Open

The report does not state the retail price, size range, stock levels or whether both colorways will be available through every sales channel. It also does not specify which retailers are included in the Nov. 20 global release or whether that date applies uniformly across markets.

Details of the early-access application are limited to the requirement for a hand-drawn self-portrait and the possibility of securing a pair and club badge. The selection process, application deadline and number of pairs reserved for applicants are not given. The environmental description likewise lacks quantified information about recycled material content or production practices.

Events Lead Into November Sales

The first listed event is the London RAMBLING CLUB takeover on Nov. 7, followed by a second London date on Nov. 8 and the New York event on Nov. 10. Those gatherings precede the online launch, scheduled for Nov. 11 on Story mfg.’s website. Select retailers are then expected to carry the collaboration globally from Nov. 20.

Buyers seeking early access will need to follow the brands’ application instructions, which were not fully detailed in the report. Further information on pricing, participating retailers and availability may be provided closer to the release dates.

Key Questions

When does the Story mfg. x ASICS GEL-TRANSCEND FJ go on sale?

The shoes are scheduled to go on sale through Story mfg.’s website on Nov. 11, 2026. A global release at select retailers is listed for Nov. 20.

What colorways are included?

The collaboration is described in two colorways: “Black/Grey” and “Rich Brown.”

What materials are used in the shoes?

Hypebae reports that the shoes have overlays made from recycled synthetic leather, layered over Story mfg.’s check textile, which is inspired by vintage hiking blankets. The report does not specify the recycled content percentage.

Where are the RAMBLING CLUB events?

Events are scheduled at Story mfg.’s London studio on Nov. 7 and 8, and at Blue In Green in New York on Nov. 10.

How can shoppers seek early access?

According to Hypebae, applicants can submit an application with a hand-drawn self-portrait for a chance to secure early access to a pair and an official club badge. The application deadline and selection terms were not reported.

Source: hypebae.com