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Gymshark has named Megan Thee Stallion its newest athlete and first-ever celebrity ambassador, according to a report by Hypebae. The multi-year partnership includes the “Megan Does Gym” campaign and planned online and in-person shopping experiences.
Gymshark has signed Megan Thee Stallion as its newest athlete and first-ever celebrity ambassador, Hypebae reported in October 2026. The multi-year partnership makes the rapper the lead face of “Megan Does Gym,” a campaign tied to the activewear company’s broader “We Do Gym” platform.
The campaign features Megan working out with women from Gymshark’s fitness community. Photographer Jack Bridgland shot the materials, which show the rapper taking part in weight training, high-intensity interval training and Pilates, as well as medicine-ball drills and movements described in the report as her “Stallion Kicks.” Gymshark frames the campaign around strength, womanhood and fitness.
The agreement is described as a multi-year partnership. According to Hypebae, it will include dedicated online and in-person shopping experiences where customers can shop for Megan’s campaign looks and selected Gymshark products on the company’s website and at its retail locations. The report does not specify when those shopping experiences will launch or list particular products.
Megan said in a statement included in a press release that exercise has become important to her and that people should find routines that suit them. She has also shared parts of her fitness journey on social media, according to the report. The announcement places that public interest in exercise at the center of Gymshark’s campaign, rather than presenting the partnership as only a clothing endorsement.
A Celebrity Deal With Retail Plans
The appointment marks a change in how Gymshark presents its brand: the company is bringing a high-profile music artist into a role it describes as its first celebrity ambassadorship. The partnership gives Megan a platform tied to fitness and activewear, while Gymshark gains a campaign built around her existing public profile and interest in working out.
The planned online and in-store shopping experiences connect the campaign to sales, not only promotion. They may give fans a direct route to the featured looks, though the report provides no sales targets, product details or information about how the partnership’s impact will be measured. The deal’s significance for customers will depend in part on what becomes available and when.
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From Fitness Posts to Brand Campaign
Hypebae describes Megan as someone who has spoken openly about exercise and her physical health and shared workouts online. The “Megan Does Gym” campaign draws on that existing association, casting her as “Thee Hot Girl Coach” alongside members of Gymshark’s fitness community. It sits within the company’s “We Do Gym” platform, according to the report.
The report identifies the ambassador appointment and campaign as part of one multi-year arrangement, but does not give the deal’s financial terms. It also does not describe the partnership’s full schedule or say whether additional campaigns or products are planned beyond the announced shopping experiences.
““Fitness has become such an important part of my life.””
— Megan Thee Stallion, in a statement included in a press release
Deal Terms and Launch Dates
The announcement, as reported by Hypebae, does not disclose the partnership’s financial terms, the exact length of the multi-year deal, or the campaign’s full rollout schedule. It is also unclear which specific items will be featured in the shopping experiences, when they will be available, and whether the campaign will include limited-edition products.
Gymshark’s description of Megan as its first-ever celebrity ambassador is reported as the company’s designation; the available material does not explain how the brand defines “celebrity ambassador” or whether the role differs from its other athlete partnerships.
Campaign and Shopping Rollout
The next developments to watch are the launch of the online and in-person shopping experiences and any further campaign materials or product information from Gymshark. The report does not provide dates for those releases. Until the company shares more details, the available information confirms the ambassador appointment, campaign concept and broad retail plans, but not the specific products or timing.
Key Questions
What is Megan Thee Stallion’s role at Gymshark?
Gymshark has named her its newest athlete and first-ever celebrity ambassador, according to Hypebae.
What is the “Megan Does Gym” campaign?
It is a Gymshark campaign featuring Megan working out with women from the brand’s fitness community. It is part of the company’s “We Do Gym” platform.
How long is the partnership?
It is described as a multi-year partnership. The exact length and financial terms have not been reported.
Where can customers shop Megan’s Gymshark looks?
Hypebae reports that dedicated shopping experiences are planned for Gymshark’s website and retail locations. Specific launch dates and product lists have not been announced in the report.
Source: rss
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