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Maison Margiela has launched a new Maison Margiela/folders chapter marking 20 years at its Ebisu Tokyo store at 2-8-13 Ebisu Minami. The project includes staff oral histories, interviews with local Tabi collectors, a limited-edition zine and an in-store installation open November 5–15.
Maison Margiela has launched a new chapter of its Maison Margiela/folders documentation project to mark 20 years at its Ebisu Tokyo store, with a limited-edition zine and an in-store installation planned for November. The project records the history of the building and its neighborhood, including accounts from store staff and local collectors of the house’s Tabi footwear.
Titled “Maison Margiela Tokyo: 20 Years at 2-8-13,” the chapter focuses on the boutique at 2-8-13 Ebisu Minami. According to the report by Hypebeast, the archive includes oral histories from staff members who have worked at the location since it opened, as well as material on the surrounding district’s creative community and local Tabi collectors. A preview of the archive is available through the Maison Margiela website.
The November program also features “Line 2: Unravelled Memory, Rewoven Future,” a cultural dialogue installation documenting a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National. The installation is scheduled to be open to the public in the store from November 5 through November 15.
A limited-edition zine is also set to be distributed across Ebisu beginning November 5. The supplied report does not specify how many copies will be printed, where all distribution points will be, or whether the zine will later be available elsewhere. The project combines a record of the store’s history with a presentation of a contemporary cross-cultural collaboration.
A Tokyo Store’s Local History
The anniversary project treats the boutique as more than a retail address: it presents the store’s building, staff and neighborhood as part of Maison Margiela’s history in Japan. That focus gives the project relevance to local visitors as well as customers interested in the label’s archives, particularly through the inclusion of long-serving staff and Ebisu Tabi collectors.
The public installation also brings the anniversary beyond the online archive. Visitors in Tokyo can see the Suzuki and French tapestry makers’ collaboration in the store during a defined 11-day period. The zine’s planned distribution around Ebisu similarly ties the release to the district, although its circulation and availability are not detailed in the source report.
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From Ebisu’s First Boutique
Maison Margiela’s first standalone store outside Paris or Belgium opened in September 2000, at 3-3-3 Ebisu Minami, in a traditional residential home. The brand later had to relocate. In 2006, it moved about five minutes away to the current address, 2-8-13 Ebisu Minami, a former electrical products factory, according to Hypebeast.
The 20-year milestone refers to the current location, not the opening of Maison Margiela’s first Tokyo store. The anniversary chapter traces that relocation and the building’s change of use while documenting the people connected with the site. The supplied information describes the current store as a longstanding base for the brand in Japan but does not provide visitor figures or other measures of its commercial impact.
““Maison Margiela Tokyo: 20 Years at 2-8-13””
— Maison Margiela, as described in the project title
Zine Access and Project Details
The announcement details the archive, zine and installation schedule, but leaves several practical points open. It is not clear how many zines will be produced, which Ebisu locations will distribute them, or whether people who cannot visit Tokyo will be able to obtain a copy. The source also does not give details on installation capacity, admission arrangements or any events accompanying the display.
The project is described as documenting staff histories and the local Tabi-collecting community, but the supplied material does not identify interviewees or explain how many accounts are included. Those details may become clearer through the archive or the brand’s later communications.
November Dates in Ebisu
The next scheduled public milestone is November 5, when the zine is set to begin distribution across Ebisu and the in-store Line 2 installation is due to open. The installation is scheduled to remain on view through November 15. Readers can consult the Maison Margiela website for the archive preview; further information on zine locations and visitor arrangements has not been provided in the source material.
Key Questions
What is Maison Margiela celebrating in Ebisu?
The brand is marking 20 years at its current store, located at 2-8-13 Ebisu Minami in Tokyo. The anniversary chapter documents the site’s history and its connections to the local community.
When can the public visit the installation?
The in-store installation, “Line 2: Unravelled Memory, Rewoven Future,” is scheduled to run from November 5 to November 15. The supplied report does not state whether visitors need to book or pay admission.
What does the Folders chapter include?
It includes a digital archive preview, oral histories from store staff, material about Ebisu’s creative community and local Tabi collectors, a limited-edition zine, and documentation of the Suzuki and Les Manufactures Nationales – Sèvres & Mobilier National collaboration.
Where will the zine be available?
The zine is scheduled for distribution across Ebisu beginning November 5. Specific distribution locations, print quantity and any wider availability have not been announced in the source material.
Source: rss
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