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Maison Margiela and Gentle Monster have announced their fourth eyewear collaboration, comprising 43 sunglasses and 25 optical frames shaped around deconstruction. The collection and related pop-up installations are scheduled to launch Oct. 29, 2026, in eight cities; a campaign film was directed by Alex Prager.
Maison Margiela and Gentle Monster have announced their fourth collaborative eyewear collection, a 68-frame range of sunglasses and optical styles set to launch Oct. 29, 2026. The rollout will include a short film directed by Alex Prager and pop-up installations in eight cities, extending the release beyond the eyewear itself.
The collection includes 43 sunglasses and 25 optical frames. According to the release information reported by Hypebeast, its design theme is deconstruction: familiar eyewear shapes are modified, crushed or reconstructed, with styles ranging from high-volume frames to narrow, upswept profiles. The report says the larger designs shield the wearer’s face while expanding peripheral vision; that description is a design claim, not an independently measured performance finding.
Some narrow frames are wrapped in leather to create what the brands call a “Second Skin” effect. Maison Margiela’s recognizable four white stitches appear at the temples across the range. On slimmer styles, the stitching is presented in a new treatment that appears to float along the frame’s perimeter, according to the report.
The launch campaign includes a short film directed by Alex Prager. Its protagonist moves through a changing urban landscape during a ten-minute countdown. Pop-ups are scheduled to open on launch day in Seoul, Tokyo, Shanghai, Beijing, Bangkok, Kuala Lumpur, Melbourne and Paris. The source lists locations for each, including Haus Nowhere sites and retail addresses, but does not provide opening hours or access arrangements.
A 68-Frame Collaboration Goes Global
The release adds a substantial new chapter to a partnership that has already produced three eyewear collections. Its 68 styles across sunglasses and optical frames give the collaboration a wider scope than a small capsule, while the different proportions and construction details offer multiple interpretations of its deconstruction theme.
The eight-city pop-up plan makes the launch a retail and campaign event as well as a product release. Customers in the listed cities may be able to see the collection in dedicated spaces, although availability, pricing and whether each location will carry the full range have not been specified in the supplied report. The Alex Prager film and Seoul performance also position the release within a broader creative campaign, rather than presenting it solely as a product listing.
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The Fourth Margiela-Gentle Monster Release
This is the fourth eyewear collaboration between Maison Margiela, the Paris fashion house, and Gentle Monster, the South Korean eyewear brand. The new collection carries forward an approach that transforms familiar eyewear forms, with the reported emphasis on altered shapes, leather wrapping and the house’s four-stitch motif.
The release information says the collection, film and pop-ups are tied to Oct. 29, 2026. Listed venues include Haus Nowhere in Seoul and Shanghai, retail locations in Tokyo, Beijing and Paris, Bangkok’s ICON SIAM, The Exchange TRX in Kuala Lumpur and Chadstone Shopping Centre in Melbourne. In Seoul, a live performance conceived by choreographer Damien Jalet and artist Ian McMahon is planned as part of the launch. The source does not detail the performance schedule or ticketing.
““Second Skin””
— Maison Margiela and Gentle Monster, as described in the Hypebeast report
Prices and Store Access Remain Unconfirmed
The supplied report does not state prices, frame-by-frame product details, materials beyond the leather wrapping, or sales channels. It also does not say whether all 68 styles will be available at every pop-up, whether the collection will be sold online, or whether the listed installations require appointments or tickets.
The campaign description and design language come from the report, but no independent testing is provided for the stated effect on peripheral vision. Details about the Seoul performance, including timing and public access, are also not included. These points may be clarified by the brands closer to launch.
Launch and Pop-Ups Begin October 29
The collection and pop-up installations are scheduled to launch on Oct. 29, 2026. Maison Margiela and Gentle Monster are identified as the sources for full release details. Readers seeking specific prices, availability, product selections or local event information will need to check the brands’ announcements as launch approaches.
The planned Seoul performance by Damien Jalet and Ian McMahon is another expected part of the rollout, though its schedule has not been provided. Further details about access and the campaign’s release are still to come.
Key Questions
When does the fourth collection launch?
The collection is scheduled to launch on Oct. 29, 2026, alongside pop-up installations in eight cities.
How many frames are in the collection?
The reported range comprises 43 sunglasses and 25 optical frames, for 68 styles in total.
Where will the pop-ups open?
Pop-ups are planned for Seoul, Tokyo, Shanghai, Beijing, Bangkok, Kuala Lumpur, Melbourne and Paris. The report lists specific venues or addresses, but does not give opening hours.
What is the collection’s design theme?
The collaboration is described as exploring deconstruction, through reshaped silhouettes, leather-wrapped frames and variations on Maison Margiela’s four white stitches.
Have prices and online availability been announced?
The supplied report does not provide prices, online sales details or the frame selection at each pop-up. The brands are cited as the source for full release information.
Source: hypebeast.com
