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BEAMS and Lacoste have released a plaid hooded jacket and matching pants for BEAMS’ 50th anniversary. The original shared print includes a crocodile-shaped graphic incorporating the BEAMS name, and both pieces are available through BEAMS’ online store.
BEAMS and Lacoste have released a matching plaid hooded jacket and pants for the Japanese retailer’s 50th anniversary, featuring a custom graphic that reshapes Lacoste’s crocodile emblem to spell “BEAMS.” The two garments were developed with an original pattern for the collaboration rather than by reworking existing Lacoste styles, according to Hypebeast’s report.
The Plaid Hooded Jacket is described as a roomy, boxy hooded blouson, paired with pants in a similarly relaxed shape. Both use the same fabric and original check print, so the pieces can be worn together or separately. The report characterizes the set as sporty and casual rather than tailored.
The plaid is designed around Lacoste’s athletic sportswear aesthetic. A custom crocodile graphic supplies the collaboration’s clearest branding: it keeps the outline associated with Lacoste’s emblem while incorporating the BEAMS name. The garments are offered in beige and navy colorways; the source describes beige as warmer in tone and navy as more subdued.
The plaid set is part of a broader BEAMS x Lacoste anniversary capsule. Other reported pieces include a striped shirt, a long-sleeve polo made from heavy piqué, and a logo thermal T-shirt. Hypebeast reports that the jacket and pants are available through the BEAMS online store, but its account does not provide prices, product links or shipping details.
A Logo Reworked for BEAMS’ Anniversary
The collaboration brings together two recognizable elements—the Lacoste crocodile and BEAMS’ name—within a garment design made specifically for the retailer’s anniversary. Rather than relying only on co-branded labels or adapting an existing style, the partners’ reported approach combines a new plaid fabric with an altered emblem across a coordinated set.
For shoppers, the two-piece format offers the option of buying a matching outfit or wearing the jacket and pants independently. The reported color choices and relaxed cuts position the set as casual sportswear. The release also gives BEAMS’ 50th-anniversary program a visible product collaboration, while adding another capsule to Lacoste’s fashion partnerships; the source does not provide sales expectations or describe either company’s commercial plans.
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A Capsule Within BEAMS’ 50th Year
The release is part of BEAMS’ 50th-anniversary collaborations, rather than a standalone announcement about a new Lacoste line. The reported capsule extends beyond the plaid outfit to include a striped shirt, a heavy-piqué long-sleeve polo and a thermal T-shirt with a logo.
The central design reference is Lacoste’s crocodile emblem, associated with the brand’s sportswear identity. For this project, the graphic retains the crocodile’s outline while working in the BEAMS wordmark. Hypebeast reports that the plaid was made for the collaboration and that the jacket and pants share the same material and print; it does not give further technical details about fabric composition or manufacturing.
““Both pieces use patterns made from scratch for the project, rather than reworked versions of existing Lacoste styles.””
— Hypebeast’s report on the collaboration
Pricing and Stock Details Not Reported
The available report says the pieces are available through the BEAMS online store, but does not state their prices, exact release date, size range, shipping availability or current stock. It is also unclear whether the other capsule items launched at the same time or have separate availability. No direct statement from BEAMS or Lacoste is included in the source material, and further product specifications are not provided.
Check BEAMS for Current Availability
Readers interested in the set can check the BEAMS online store for current listings, prices, sizing and stock. Availability may change, and the source does not confirm whether the items will be restocked or sold through other retailers. Further details about the capsule, including release timing for its other pieces, have not been reported.
Key Questions
What did BEAMS and Lacoste release?
They released a plaid hooded jacket and matching plaid pants as part of BEAMS’ 50th-anniversary collaborations.
What does the crocodile graphic look like?
According to Hypebeast, it keeps the outline of Lacoste’s crocodile emblem while incorporating the word “BEAMS.”
Is the plaid set based on existing Lacoste designs?
The report says the pieces use patterns made for the collaboration, rather than reworked versions of existing Lacoste styles.
What other items are in the capsule?
The reported collection also includes a striped shirt, a heavy-piqué long-sleeve polo and a logo thermal T-shirt.
Where can shoppers buy the jacket and pants?
Hypebeast reports that the pieces are available through the BEAMS online store. Prices, stock and shipping details were not included in the source report.
Source: rss
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