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Business & Marketing

38 posts
luxury investments in segmented markets

Navigating K-Shaped Markets With Luxury Allocations.

Theorizing how luxury allocations can help navigate K-shaped markets reveals strategic opportunities amid economic divergence. Discover how to leverage this resilience effectively.
chanel owners pick young executive

Chanel Owners Turn to 38-Year-Old for Financial Stewardship

Chanel’s owners, the Wertheimer family, have entrusted a 38-year-old with managing the…
affordable community pop ups

Building Community With Pop‑Up Events on a Shoestring Budget

Growing community bonds on a shoestring budget? Discover how pop-up events can create lively, inclusive spaces—here’s how to get started.
predicting future best sellers

Using Data Analytics to Predict Next Season’s Best‑Sellers

With data analytics, you can predict next season’s best-sellers and stay ahead in the market—discover how to leverage insights for smarter decisions.
nfts in fashion loyalty

NFTs for Fashion Loyalty Programs—Hype or Helpful?

An exploration of whether NFTs in fashion loyalty programs are just hype or genuinely beneficial—discover the truth behind this innovative trend.
preparing for ethical audits

Ethical Sourcing Audits: What Small Brands Must Prepare

Only by understanding key preparation steps can small brands ensure a successful ethical sourcing audit and build lasting trust.
tiktok shop for designers

TikTok Shop 101 for Emerging Designers

Just starting your fashion journey on TikTok Shop? Discover essential tips to stand out and boost your brand’s visibility today.
color strategy boosts sales

Visual Merchandising Psychology: Color Placement That Increases Sales

Theories behind color placement in visual merchandising can significantly boost sales—discover how strategic choices influence customer behavior and why it matters.
online transition risk management

From Brick‑and‑Mortar to Online: Transition Plans That Minimize Risk

From brick-and-mortar to online, formulate a strategic transition plan that minimizes risks and ensures a seamless shift—discover how to master this transformation effectively.