Email Playbooks: Welcome, Launch, Win-Back

Keen to master effective email playbooks for welcome, launch, and win-back campaigns? Discover how to transform your marketing strategy today.

Creator Collab Contracts: What to Include

Inclusions for creator collaboration contracts are crucial to ensure clarity and fairness, but what specific elements should you prioritize?

CAC, LTV & Drop: Metrics for Fashion Brands

Understanding CAC, LTV, and Drop rates is crucial for fashion brands aiming for growth; discover how these metrics can transform your strategy.

Affiliate Basics for Stylists and Creators

Guided by genuine trust, stylists and creators can unlock affiliate marketing secrets—discover how to turn your passion into profit today.

Navigating K-Shaped Markets With Luxury Allocations.

Theorizing how luxury allocations can help navigate K-shaped markets reveals strategic opportunities amid economic divergence. Discover how to leverage this resilience effectively.

Chanel Owners Turn to 38-Year-Old for Financial Stewardship

Chanel’s owners, the Wertheimer family, have entrusted a 38-year-old with managing the…

Building Community With Pop‑Up Events on a Shoestring Budget

Growing community bonds on a shoestring budget? Discover how pop-up events can create lively, inclusive spaces—here’s how to get started.

Using Data Analytics to Predict Next Season’s Best‑Sellers

With data analytics, you can predict next season’s best-sellers and stay ahead in the market—discover how to leverage insights for smarter decisions.

NFTs for Fashion Loyalty Programs—Hype or Helpful?

An exploration of whether NFTs in fashion loyalty programs are just hype or genuinely beneficial—discover the truth behind this innovative trend.